The March of Dimes Bryan/College Station Division has partnered with 2-1-1 Texas/United Way of the Brazos Valley to launch “Go Before You Show,” a public education campaign that encourages women to seek medical care as soon as they think they are pregnant. This program will provide local social service agencies with a variety of resources in the form of posters, flyers, and additional community support systems through the 2-1-1 Helpline in order to educate women on the importance of prenatal care during their first trimester of pregnancy. This campaign is one of many that the March of Dimes supports in pursuit of its mission to prevent premature birth, birth defects and infant mortality.
The Texas Department of State Health Services reported that only 50% of women in Brazos and the surrounding counties entered prenatal care during the first trimester of pregnancy in 2012. African American women are less likely to enter prenatal care. Women who see a health care provider regularly during pregnancy have healthier babies; are less likely to deliver prematurely; and are less likely to have other serious problems related to pregnancy. When seen early in a pregnancy, providers can identify social issues and medical conditions and take steps for treatment and risk reduction.
“We will use the Go Before You Show campaign to increase our goal of providing women who believe they might be pregnant with health related resources during their first trimester of pregnancy,” says Katy Scott, March of Dimes Division Director in Bryan/College Station.
2-1-1 provides free information and referral assistance using the most comprehensive database of social services in the community. 2-1-1 specialists are always there, providing assistance 24 hours a day, 7 days a week. They are an important link to vital health and human resource information.
The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.