When receiving the Agricultural Business Award for the 2012-2013 year, Brazos Bottom Crop Care owner Vince Patranella could speak only of his gratefulness toward the community. “The first thought that comes to my mind is the appreciation I have for the farmers and ranchers who have supported me these many years,” Patranella says. He is also appreciative of the B/CS Chamber for their ongoing support of agriculture in the community, praising their “attention to the contributions of local agriculture and the positive impact it has on our economy.”
As for the future, Patranella hopes local agriculture continues to thrive and provide profitability for local growers. With their continued success, Patranella hopes Brazos Bottom Crop Care will be right there beside them. Patranella notes that with a growing population, many challenges lie ahead. “The challenge for all of us is learning how to incorporate and adapt to these changes moving forward, while still maintaining the core values that helped us achieve the success we have today.”
Brazos Bottom crop care as provided personalized services to farmers and ranchers in the Brazos County for more than 42 years. After graduating from Texas A&M University in 1969 with a degree in Agronomy, Patranella launched his business in June of 1971 with a pickup truck, a file box and a desire to serve farmers and ranchers with their crop and pasture needs. Big agricultural businesses were predominant, but his goal was to concentrate on personalized service with a direct, hands-on emphasis.
Along the way, Patranella gained not only a wealth of knowledge about agriculture from the very people he set forth to help, he also gained acceptance and trust. When receiving the award, Patranella said that any success in his business has to be credited to the guidance and direction given by several farmers and ranchers early in his career who took him under their wing and advised, encouraged, and gave him opportunities. Most of these people are no longer with us, but Patranella says has been fortunate to form personal and business relationships with their children and now their grandchildren.
Over the past 42 years, Patranella says has been fortunate to have hired individuals in his organization that carry on this adherence to service in order to get the job done for the customer, citing them as the key reason for the success of this business. In addition, Patranella has hired more than 100 part-time college students in his many years of operation. Numerous students have gone on after graduation to become successful including several that have actually gone into the agriculture supply business on their own.
Patranella has served on numerous agriculture committees and boards in both Brazos and Burleson counties through the years, along with various civic and church committees. He has served as director on the Brazos County Farm Bureau, past member of the Burleson County Fair Association, member of the Tri-County Field Crops Committee, has served on various agriculture trade-related advisory committees and belongs to St. Anthony’s Catholic Church where he serves on the Mt. Calvary Cemetery Board.
Food and fiber production is the key to world tranquility and is his basic philosophy, remarked Patranella at the awards ceremony. The agriculture industry faces real global challenges to feed a growing population using fewer resources of land and water. To accomplish this feat, the American Farmer faces a great challenge, Patranella noted, adding that the American Farmer, along with biotechnology, can accomplish this task. Agriculture is an exciting place to be for the future for those who are motivated and willing to work hard.
After 42 years, it’s important to note the recipient of this Agriculture Business award still works “hands on” at his business giving the personalized service that has been the corner stone of Brazos Bottom Crop Care.