Century Square & 100 Park: Developing a New City Center Hub

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By Shelbi LeMeilleur

College Station is about to get a new hub for entertainment, retail, travel, and restaurants. Right across from Texas A&M University off of University Drive, the Houston-based company Midway is developing the 60-acre Century Square.

Century Square will be home to two full-service hotels, The George™ and Cavalry Court; office space; several premium restaurants, retail, and entertainment venues; and 100 Park, a 250-unit multifamily complex.

Phase I of Century Square includes the two hotels and luxury apartments. “College Station continues to be one of the fastest growing cities in the U.S. and is evolving as a vibrant 24-hour destination,” says Midway CEO Jonathan Brinsden. “By offering hotel options such as Cavalry Court and The George, we’re not only fulfilling the city’s demand for luxury lodging, but also helping to create a special synergy in the neighborhood that will be appealing to a variety of travelers.”

Both hotels have a unique design approach hoping to appeal to regional aesthetics. Cavalry Court pays homage to Texas history and military traditions, while The George™ strives to reflect the roots in the agriculture and mechanical community, with subtle nods to the region’s railway station.

100 Park also boasts a unique addition to B/CS. Although the apartments will be located directly across from campus – something that could be seen as a big draw for students of the university – Midway is gearing these apartments more towards young professionals. “Midway identified an underserved market, and a real need and desire for an upscale community for Brazos Valley professionals,” says Brinsden. “Amenities at 100 Park appeal to Brazos Valley professionals including upscale finishes, fixtures, a state of the art fitness center, and walking distance to shopping, dining, and community events at Century Square. The complex is intended for a 21 and older community which may include seniors and graduate students, but is more likely of interest to professionals including professors and faculty working at the University and others in the area.”

According to Midway, the hotels and luxury apartments will be complete by Fall 2016. However, “Construction for the commercial buildings is underway and tenant build outs will be complete in 2017.”

While the list of retail, restaurants, and entertainment continues to build, eight companies announced so far will bring their businesses to College Station at Century Square. Restaurants to look forward to include Hopdoddy Burger Bar, Blaze Pizza, Berryhill Baja Grill, Mo’s Irish Pub, Zoë’s Kitchen, and Tiff’s Treats. Also coming to Century Square is Neighbors Emergency Center and the newly announced Star Cinema Grill.

“Midway is committed to creating a fun and exciting destination for our visitors and looks forward to introducing a new way of enjoying a blockbuster film with the addition of Star Cinema Grill,” says Brinsden.

More information about the development can be found online at www.century-square.com.