Small Business Saturday and #GivingTuesday: Two Opportunities to Give Back

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By Rachel Knight

With Thanksgiving and Christmas quickly barreling down the track, the hustle and bustle of the holiday season is in full swing. This year, Bryan College Station Habitat for Humanity challenges you to pause and reflect by giving back to the community during Small Business Saturday and #GivingTuesday.

On Nov. 25, holiday shoppers are encouraged to support the local economy by shopping on Small Business Saturday and participating in Downtown Bryan’s Wine and Wassail. Thanks to B/CS Habitat’s partnership with 20 B/CS businesses, shoppers can give back while shopping, tasting wines, and sipping on holiday classics like wassail and hot chocolate.

Participating businesses will donate a portion of their proceeds from Small Business Saturday to B/CS Habitat on #GivingTuesday.

Shopping may be the focus for many during the early part of the holidays, but according to Jane Sherman, marketing and communications manager for B/CS Habitat, it is important to take a moment to slow down and give.

“On that weekend of Thanksgiving, we spend all our money buying Christmas presents at a discount, but that’s not what really feeds our souls,” Sherman says. “There’s something about giving that feeds our soul more than getting a present.”

B/CS Habitat works year round to improve the community by partnering with families who need better housing at an affordable price.

“It’s an investment in our community, not just the families who need decent and affordable homes,” Sherman says. “Last year our homeowners paid over $300,000 in property taxes in Bryan College Station. That’s not chump change. Those families are no longer worried about rent or health issues that were related to poor housing. They can now take that money and spend it in our community. It’s a constant cycle of giving back.”

Sherman challenges Brazos Valley community members to take a pause at the beginning of the Christmas season and reflect on what the holiday season is really about. For Sherman, giving back is at the core of the holiday spirit.

“Sometimes it’s hard to write a check to donate, but once it’s written and put in the mail, you don’t feel like you’ve lost anything,” Sherman says. “You feel like you gained something. It’s hard to write that check, but once it’s written and given, it’s like you’re soul gets a present.”

B/CS Habitat takes donations at anytime, and has a special page on their website for #GivingTuesday. Those who wish to give directly to B/CS Habitat for Humanity on #GivingTuesday can visit

“It gives back to yourself and to our community,” Sherman says. “It strengthens our spirit. It makes us better humans. With the money you save on Black Friday or Cyber Monday, take that money and shop locally and give back on #GivingTuesday.”

Participating businesses:
Brazos Cedar Works
Brazos Glass Works
Burr’s Unfinished Furniture
Ed’s Used Books
The Frame Gallery
Old Bryan Marketplace
The 2nd Story

Cafes and Restaurants
Caffe Capri
Casa Rodriquez
Downtown Uncorked
Harvest Coffee Bar
Kreuz Barbecue
La Perla Tapatia #1
Proudest Monkey
RX Pizza
Taco Crave
The Village Cafe

Hudson Barber Emporium
Purple Turtle Studio
Rita’s House of Styles