Jingle Book Bash: Women United and United Way of the Brazos Valley Host A Holiday Book Swap

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United Way of the Brazos Valley and Women United will be hosting the first Jingle Book Bash, a book swap at Post Oak Mall, the last three Saturdays before Christmas (Dec. 9, 16, and 23). One of the Bold Goals of UWBV is to prepare children, youth, and young adults for career achievement through educational success. The intent of the Jingle Book Bash is to encourage the love of reading and provide access to books during the holiday season. The Clara B. Mounce Public Library, The Children’s Museum, Bryan College Station Habitat for Humanity, Half Price Books, and HEB graciously donated a selection of more than 700 books for this event. The selection is appropriate for children, youth, and young adults.

“Children will exchange a book of their own with any they select from our table,” says Peggi Goss, VP Community Impact of United Way of the Brazos Valley. “If they do not have a book to exchange, children will still be provided a book of their choosing from the selection we have available.”

Volunteers with Women United and United Way are providing a Christmas storybook reading time every five minutes after the hourly snowfall at the Santa set during the book swap. Jingle Book Bash will be located in the JC Penney Court at the Post Oak Mall.

“At United Way, we believe books should never be a luxury for a child,” says Alison Prince, president and CEO of United Way of the Brazos Valley. “As a mother to an active four-year-old boy, I know firsthand how much a child gains when they read. A holiday book swap is our way of encouraging a love of reading and providing access to books.”

Two-thirds of children living in poverty grow up with no books at home. Studies show that the number of books in the home is directly linked to reading achievement. Children who grow up with access to books in their homes reach a higher level of education. United Way of the Brazos Valley is tackling this issue to support early literacy for all children, as part of the organization’s 2020 Regional Bold Goals.

United Way of the Brazos Valley fights for the health, education, and financial stability of every person in the Brazos Valley. They aim to strengthen the community by identifying issues facing the Brazos Valley, engaging individuals to build strategies, and mobilizing resources to invest for change. United Way invests through Community Impact Grants to local nonprofit organizations and Investment Initiatives including 2-1-1 Texas, Youth Leadership Cabinet, Baby Bundles and the Financial Stability Innovation Fund.

To support the work of United Way of the Brazos Valley and learn more about how you can become involved, visit www.uwbv.org.