HEB 110th Anniversary Celebration

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On Thursday, June 11, H-E-B will celebrate its 110th anniversary of serving Texans with a customer appreciation event from 2pm to 7pm at the Tower Pointe H-E-B located at 949 William D. Fitch Parkway, College Station.

On Thursday, June 11, H-E-B will celebrate its 110th anniversary of serving Texans with a customer appreciation event from 2pm to 7pm at the Tower Pointe H-E-B located at 949 William D. Fitch Parkway, College Station 77845.

H-E-B officials will be joined by Brazos County Judge Duane Peters and College Station Councilman John Nichols to recognize H-E-B for its 110 years of service to the Bryan and College Station communities.

During the event, customers are invited to enjoy complimentary food and refreshments, music, Primo Pick samples, interactive H-E-B Mobile App tent, and the first-ever H-E-B Mobile Museum.

 The H-E-B Mobile Museum will showcase a digital archive of historical H-E-B mementos and a timeline of the company’s rich history. In addition, H-E-B is asking customers to contribute to that history by bringing any H-E-B mementos to the Customer Appreciation Day in their city for inclusion in the mobile museum.

On November 26, 1905, Florence Butt opened the C.C. Butt Grocery Store with her savings of $60 to support her ailing husband and three children. For $9 a month, she leased the 450-square-foot store on the ground floor of a small frame building on Main Street in Kerrville. Sales were $50 in the first month, a tiny beginning for what would become a Texas legend. 

Florence eventually came to rely on her youngest son, Howard, to help out at the store after school and make grocery deliveries to customers using a hand-drawn red wagon. When Howard took over leadership of the family business, he moved to a cash and carry operation and expanded across South and Central Texas.

In 1991, H-E-B opened three new stores within the same week: two in Bryan and one in College Station. Known as “Pantry Stores,” they were smaller than a regular H-E-B and focused on providing customers with everyday essentials.

Over the years, those three stores have undergone major upgrades and expansions to better serve the community. Most notably, the College Station store at Tower Pointe was designed to incorporate innovative features such as reflective roofing, water efficiency equipment, skylights and solar powered lighting, as part of H-E-B’s commitment to the environment.

Under the direction of Charles C. Butt, H-E-B has grown into one of the largest privately held retailers in the country with over 360 stores, multiple manufacturing plants, warehouses, and transportation depots. Today, H-E-B employs over 85,000 partners who continue the tradition of “making the lives of Texans better.”